Any company that has a story to tell and a package to ship are Taptivate clients. From consumer products companies to subscription box businesses, retailers to wholesalers, beauty brands and basically anyone involved in e-commerce.
In many cases Unboxing Campaigns follow the path of your marketing calendar. Monthly, seasonal or holiday promotions are all good ways to get started as are campaigns that communicate critical strategic topics regarding subjects such as Covid-19 and your company’s health and safety measures.
Taptivate campaigns are easy to build and if you are prepared it should not take you any longer than a day (at most). Be prepared with your message and what you want to communicate. Bring your digital marketing assets and you can design tags, qr codes, landing pages and campaigns.
Absolutely. Taptivate is a robust DIY platform. If we can be helpful in designing or advising on a campaign we would be happy to do so. Our support fees are simple at a basic $125 per hour. Contact us at firstname.lastname@example.org
Once your tags are designed and your order is placed in the Platform, tags take approximately 3 weeks to be delivered.
Near-field Communication, or NFC, is a connecting technology that brilliantly works to exchange information with just a tap of your phone. NFC is a technology standard based on Radio Frequency Identification (RFID) that does not require an internal power source to function and can transmit information wirelessly over small distances. As a result Taptivate and NFC opens up new possibilities for consumer goods.
We live in an experience economy and NFC technology makes it easier than ever for brands to customize the experiences their customers have with products and services. In particular, Taptivate’s NFC tags offer brands engaged in e-commerce a powerful new way to create and enhance the unboxing moment. NFC is both robust and secure.
Taptivate tags take the form of a thin and flexible sticker or label. Tags are available in an array of shapes, sizes and configurations. Tags can be customized with your logo or slogan and affixed to the outside of a package, the inside of package or the product itself. Each tag links to a specific URL.
Tags are customized with a call to action message encouraging consumers to Tap their phone.
The call to action message (eg; Tap for Savings) encourages the consumers to Tap their phone on the tag. The NFC reader in your phone scans the tag and links a customer to your customized landing page and URL.
NFC is still a relatively new technology so we are seeing a consistent upward trend in average interactions. A well executed deployment can expect to see a 10-30% engagement rate with many products receiving multiple engagements from multiple users.
Both iPhone and Android devices support NFC.
The iPhone has had NFC capabilities since 2014 with the release of the iPhone 6. Initially NFC was made exclusive to Apple Pay. In-app NFC read capabilities were later introduced in 2017. With iOS 11, users with an iPhone 7 through X and can read NFC with an app like NFC Tools or Decode. In 2018 with the launch and release of iPhone XS, XS Max and XR Apple provided the ability to read NFC natively from the home screen without the need of a 3rd party app.
Android devices were first-to-market with NFC support in the early 2000s. Unlike iPhones, Android devices do not require an app to utilize NFC. Instead, reading is enabled from any screen natively just by turning on the NFC icon in settings. (whenever the NFC is turned on). Android devices support NFC in its three modes: read/write, card emulation, and peer-to-peer (P2P). NFC card emulation is best exemplified by Android Pay and Apple Pay.
Create QR codes with our QR Code Generator and get the most advanced design, management and tracking available. Personalize your QR code with custom colors, patterns, background image and brand logo.
You can create smart campaigns with dynamic QR codes.
A visual QR code by Taptivate combines the visual design that people love with the QR code call-to-action that people know and expect, creating an experience that draws people’s attention and invites them to make the leap from print to mobile.
You can upload an image, turn any part of it into a QR code and then download the newly created visual QR code graphic, all without comprising its original transparency, dimensions, format and resolution.
Our Visual QR technology supports the uploading of PNG, GIF and JPG images in RGB color mode. PNG 24 format is recommended for uploading source images with transparency.
The DashBoard provides you with a quick overview of your recent campaigns, landing pages, assets and tags as well as a history of all your works.
We encourage you to have a clear call to action (eg; Tap to Save, Tap to Learn or Tap for Video). The clearer your tag message, the higher your conversion will be. Then, select a template or use a previously designed tag and choose the shape and size of your Tag. You can choose a standard or customized shape. Now create a compelling message for your customer to tap the tag using with your logo, colors and marketing assets.
Landing Pages should communicate a simple but dynamic message. Choose one of our templates to communicate your Social Cause, Offer or Promotional message. Use your own images and with a call to action button for higher conversion. If you are a pro you can also create your landing page from scratch by coding your own HTML or CSS page.
Real time taps and scans are captured. The total number of views, unique users, clicks and conversion rates are captured. Tap/Scan sources and click details are also displayed.
First time Taptivate subscribers receive a 30-day free trial for personal, non-profit, limited commercial trial, or educational use. You can upgrade your account anytime during or after the trial.
Taptivate requires a one year agreement which may be cancelled at anytime during its term. If you choose to cancel you will need to provide us with 30 days written notice. All annual plans are also discounted 10%.
Absolutely! You can upgrade or downgrade your plan at any time.
No. There are no setup fees on any of our plans.